Food and beverage · Influencer campaign · Instagram Reels

How a Beirut diner got 16 influencer Reels live in 10 days

Creators
16
Reels posted
16
Days to delivery
10
Total reach
40,498

A diner in Beirut wanted local creators to post about it on Instagram. It booked an influencer campaign on Ugecy, where creators post the content to their own audience.

Ugecy matched creators across all four quality grades, from Average to The Best.

What happened

The first Reel came in 2 days after the campaign went live. All 16 Reels were posted within 10 days of launch.

The diner did not ask for a single revision. On average it approved each Reel 4 hours after the creator sent it.

The results

  • 16 creators each posted one Instagram Reel.
  • The 16 Reels reached 40,498 people in total, or 2,531 per Reel on average.
  • The best Reel reached 9,568 people on its own.
  • The Reels drew 2,384 interactions.
  • The diner rated every video it scored 5 out of 5.

What other brands can learn

Many small creators can beat one big name for a local venue. Sixteen people posting in the same week makes the place feel busy and talked about.

Fast approvals keep a campaign short. This diner approved within hours, so creators posted while the campaign was still fresh.

All numbers come from the Ugecy platform. Days to delivery run from launch to the last approved piece. Reach is Instagram reach, added up over the measured posts.

Run a campaign like this one

Fixed prices shown before you order. Pay only for the content you approve.

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