UGC or Influencer Campaign: Which One Does Your Brand Need?

What a UGC campaign gets you

UGC means user-generated content. On Ugecy, it's called a Content campaign.

The creator films a video or takes photos of your product and sends them to you. They don't post it on their own account.

You use the content wherever you like: your page, your ads or your website. What matters is the video itself, not how many followers the creator has.

What an influencer campaign gets you

In an Influencer campaign, the creator posts to their own audience. Their followers see your product in their feed or their Stories.

You're paying for their reach and the trust their followers have in them, so it costs more.

Part of the price is a performance bonus. It's paid only when the post reaches the results you agreed on.

Which one should you pick?

Pick a Content campaign when:

• You run ads on Instagram or Facebook and need fresh videos.
• You want content for your page, your website or your product listings.
• You want to try lots of hooks and styles on a small budget.

Pick an Influencer campaign when:

• You're launching a new product and want people to hear about it.
• You're opening a new place and want people to walk in. Our guide on getting influencers to your restaurant or store explains how.
• You want trust from a real audience in Lebanon.

Many brands do both. They use influencers for the launch, then run Content Reels as ads in the months after.

Two examples

These show how the choice works. They aren't client stories.

• A skincare brand that sells online needs ten short videos for its ads. Ten Good Nano creators making Content Reels cost $690 on Ugecy.
• A new burger place in Beirut needs people at the door. Creators visit, post, and put the place in front of their followers.

How to brief each one

For a Content campaign, focus on the video. Ask for a strong hook in the first few seconds and a clear view of the product. If it'll run as an ad, ask for a version without music, so you can add your own sound and text.

For an Influencer campaign, focus on the creator's voice. Their followers trust them because they sound like themselves. Give the key message and what must be shown, then let them tell it their way.

Either way, say what the creator shouldn't say or show. It saves revisions later.

Prices side by side

These are starting prices on Ugecy, in USD.

• Nano Reel: Content $39, Influencer $53.
• Micro Reel: Content $79, Influencer $93.
• Nano Carousel: Content $32, Influencer $32.
• Micro Carousel: Content $64, Influencer $53.
• Nano Story: Content $9, Influencer $21.
• Micro Story: Content $17, Influencer $43.

The gap grows with better creators. A Micro Reel from The Best creators costs $264 as Content and $467 as Influencer. See every price on the prices page.

Using the content

Every approved video comes with a 6-month license, for both campaign types. You can use it anywhere, including paid ads on your own accounts.

For Influencer campaigns, running ads from the creator's own account is a paid extra, and the creator has to agree.

Ready? Start a campaign and pick Content or Influencer as your first step. You can also browse influencers in Lebanon by niche.

Common questions

What's the difference between UGC and influencer marketing?

UGC is content a creator makes for you to post and run as ads. Influencer marketing means the creator posts it to their own audience.

Is UGC cheaper than influencer content in Lebanon?

Usually, yes. A Nano Content Reel starts at $39, and a Nano Influencer Reel at $53.

Can I use influencer content in my ads?

Yes. Every approved video comes with a 6-month license that includes paid ads on your own accounts.